{"id":2092,"date":"2019-05-31T17:22:54","date_gmt":"2019-05-31T15:22:54","guid":{"rendered":"http:\/\/www.rouillier.com\/wordpress-socioeco\/?p=2092"},"modified":"2019-05-31T17:23:04","modified_gmt":"2019-05-31T15:23:04","slug":"la-puissance-des-fake-news-contre-la-verite","status":"publish","type":"post","link":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/","title":{"rendered":"La puissance des \u00ab\u00a0fake news\u00a0\u00bb contre la v\u00e9rit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On peut s\u2019\u00e9tonner de la puissance virale des \u00ab\u00a0fake news\u00a0\u00bb devant la v\u00e9rit\u00e9. Pourtant, c\u2019est assez simple \u00e0 comprendre. Ces \u00ab\u00a0fake news\u00a0\u00bb sont con\u00e7ues, consciemment ou inconsciemment, pour diffuser plus efficacement que les informations contr\u00f4l\u00e9es, v\u00e9rifi\u00e9s, certifiables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si on recherche les crit\u00e8res d\u2019acceptabilit\u00e9 d\u2019une information on\nretrouve<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>La cr\u00e9dibilit\u00e9. Sans forc\u00e9ment \u00eatre vraie une info, pour se diffuser, doit \u00eatre cr\u00e9dible. C\u2019est \u00e9videmment une notion tr\u00e8s relative \u00e0 la cible vis\u00e9e. Plus celle-ci sera cultiv\u00e9e, dot\u00e9e d\u2019esprit critique et plus les crit\u00e8res de cr\u00e9dibilit\u00e9 devront \u00eatre important pour que l\u2019information soit accept\u00e9e. Transmettre des fausses informations \u00e0 une cible intellectuelle et bien form\u00e9e sera bien plus difficile que de la transmettre aux couches populaire (c\u2019est une vision \u00e9litiste, mais c\u2019est comme cela\u00a0!)<\/li><li>L\u2019information doit caresser sa cible \u00ab\u00a0dans le sens du poil\u00a0\u00bb. Une fausse information qui vous conforte dans des opinions d\u00e9j\u00e0 acquise et de ce fait vous s\u00e9curise et beaucoup plus acceptable qu\u2019une information qui vous d\u00e9range, vous remet en cause, bref qui d\u00e9clenche en vous un m\u00e9canisme anxiog\u00e8ne.<\/li><li>La cr\u00e9dibilit\u00e9 d\u2019une information est tr\u00e8s d\u00e9pendante de la fr\u00e9quence avec laquelle on la re\u00e7oit. Plus on est en contact avec une information et plus elle nous para\u00eet cr\u00e9dible et avoir un caract\u00e8re universel. Ce processus cr\u00e9e l\u2019effet \u00ab\u00a0boule de neige\u00a0\u00bb et permet \u00e0 l\u2019information de s\u2019auto cr\u00e9dibiliser par effet r\u00e9current. Le process de retransmission\u00a0 des informations entre groupes d\u2019amis des r\u00e9seaux sociaux est particuli\u00e8rement favorable au d\u00e9veloppement viral de l\u2019info. C\u2019est bien th\u00e9oris\u00e9 dans la publicit\u00e9 ou on admet que chaque information \u00e0 un seuil d\u2019occurrence\u00a0 \u00e0 partir duquel elle devient efficace.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cr\u00e9er une \u00ab&nbsp;bonne fake news&nbsp;\u00bb&nbsp;:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cherchez un sujet anxiog\u00e8ne pour lequel la\ncible que vous visez sera en recherche de s\u00e9curisation<\/li><li>Choisissez une cible potentielle dont l\u2019esprit\ncritique et suffisamment peu d\u00e9velopp\u00e9 pour \u00eatre capable d\u2019un analyse objective\nde l\u2019information que vous allez d\u00e9livrer<\/li><li>Choisissez les r\u00e9seaux sociaux dans lequel la\ndiffusion virale est quasiment le credo<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voil\u00e0 maintenant admis au rang d\u2019expert dans le milieu des\nmanipulateurs d\u2019opinions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notez que ce processus est \u00e9galement valable pour la d\u00e9marche publicitaire. On a tous peur de vieillir, de grossir, on est donc la cible id\u00e9ale pour les \u00ab\u00a0fake slogans\u00a0\u00bb que nous distillent les publicitaires. Longue vie aux produits anti-rides, contre la cellulite, et autres produits amincissants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la propagande politique il est difficile de propager de r\u00e9elles \u00ab\u00a0fake news\u00a0\u00bb car les m\u00e9dias jouent \u00e0 notre place le r\u00f4le d\u2019esprit critique, mais les semi v\u00e9rit\u00e9s, les mensonges par omission passent tr\u00e8s bien. On en \u00ab\u00a0gobe\u00a0\u00bb \u00e0 longueur de campagnes \u00e9lectorales, elles nous s\u00e9curisent, nous confortent, on veut bien les croire sans vraiment les passer au crible de l\u2019analyse. Six mois plus tard on accuse le candidat de nous avoir menti sans avoir r\u00e9ellement conscience que nous sommes fautif d\u2019avoir voulu croire ce qui n\u2019\u00e9tait pas cr\u00e9dible. Tous les candidats ont la recette pour sauver la France, la plan\u00e8te, voire le monde. Il faut vraiment vouloir \u00eatre aveugle ou stupide pour y croire\u00a0! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>On peut s\u2019\u00e9tonner de la puissance virale des \u00ab\u00a0fake news\u00a0\u00bb devant la v\u00e9rit\u00e9. Pourtant, c\u2019est assez simple \u00e0 comprendre. Ces \u00ab\u00a0fake news\u00a0\u00bb sont con\u00e7ues, consciemment ou inconsciemment, pour diffuser plus efficacement que les informations contr\u00f4l\u00e9es, v\u00e9rifi\u00e9s, certifiables. Si on recherche les crit\u00e8res d\u2019acceptabilit\u00e9 d\u2019une information on retrouve La cr\u00e9dibilit\u00e9. Sans forc\u00e9ment \u00eatre vraie une info, [&hellip;]<\/p>\n","protected":false},"author":256,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2092","post","type-post","status-publish","format-standard","hentry","category-gene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La puissance des &quot;fake news&quot; contre la v\u00e9rit\u00e9 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La puissance des &quot;fake news&quot; contre la v\u00e9rit\u00e9 -\" \/>\n<meta property=\"og:description\" content=\"On peut s\u2019\u00e9tonner de la puissance virale des \u00ab\u00a0fake news\u00a0\u00bb devant la v\u00e9rit\u00e9. Pourtant, c\u2019est assez simple \u00e0 comprendre. Ces \u00ab\u00a0fake news\u00a0\u00bb sont con\u00e7ues, consciemment ou inconsciemment, pour diffuser plus efficacement que les informations contr\u00f4l\u00e9es, v\u00e9rifi\u00e9s, certifiables. Si on recherche les crit\u00e8res d\u2019acceptabilit\u00e9 d\u2019une information on retrouve La cr\u00e9dibilit\u00e9. 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Sans forc\u00e9ment \u00eatre vraie une info, [&hellip;]","og_url":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/","article_published_time":"2019-05-31T15:22:54+00:00","article_modified_time":"2019-05-31T15:23:04+00:00","author":"Patrick Rouillier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Patrick Rouillier","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/#article","isPartOf":{"@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/"},"author":{"name":"Patrick Rouillier","@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/#\/schema\/person\/05c7d78573e953cc030814a2e4f78d72"},"headline":"La puissance des \u00ab\u00a0fake news\u00a0\u00bb contre la v\u00e9rit\u00e9","datePublished":"2019-05-31T15:22:54+00:00","dateModified":"2019-05-31T15:23:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/"},"wordCount":584,"commentCount":0,"publisher":{"@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/#\/schema\/person\/05c7d78573e953cc030814a2e4f78d72"},"articleSection":["G\u00e9n\u00e9rale"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/","url":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/","name":"La puissance des \"fake news\" contre la v\u00e9rit\u00e9 -","isPartOf":{"@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/#website"},"datePublished":"2019-05-31T15:22:54+00:00","dateModified":"2019-05-31T15:23:04+00:00","breadcrumb":{"@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rouillier.com\/wordpress-socioeco\/la-puissance-des-fake-news-contre-la-verite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.rouillier.com\/wordpress-socioeco\/"},{"@type":"ListItem","position":2,"name":"La puissance des &#8220;fake news&#8221; 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